Studio Melamed

Continuity Software — brand identity & web design case study

Continuity
Continuity Software website
Continuity Software

Continuity provides the ONLY storage & backup security solution for real data protection. They automatically detect and fix all security risks - to harden your storage & backup systems against ransomware.

continuitysoftware.com
  • Re Branding
  • Illustration
  • Logo
  • Saas
  • Print
  • Webdesign
  • Product Design

Driven by concept

The combination of the hand and the eye creates a powerful image that suggests that Continuity Software is a company that can help businesses to protect themselves from disruptions and keep their operations running smoothly. It is a logo that conveys a sense of trust, reliability, and confidence.

Hand plus eye equals the Continuity logo
Continuity

Current Design Challenges

Communicating the company’s expertise. Continuity Software is a complex and technical field. The design of the brand and website communicate the company’s expertise in a way that is clear and concise. The design also visually appealing and engaging so that client will want to learn more about the company.

Continuity logo concept
Continuity icon set

Icons

The icons on the Continuity Software website are designed to be simple, clear, and easy to understand. They are also designed to be consistent with the overall design of the website.

Mobile-Friendly UI

The mobile UI is also designed to be intuitive and easy to use. The menus are clearly labeled and the buttons are large and easy to tap. The website also uses a lot of white space, which makes it easy to focus on the content.

Continuity mobile UI screens
Continuity branding application
Continuity branding collateral

Branding that
Continues All
the Way

The branding on the Continuity Software website is well-executed and effective. It helps to create a cohesive and consistent user experience, and makes the website easy to use and navigate.

Continuity vertical brand layout

Thanks for watching 🙂

Continuity brand system overview
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