Insights.
Ideas on branding, design and digital products.
FeaturedUX/UI
B2B onboarding: reduce the work, not just the steps
Decide what users need now, make required setup understandable, and design a reliable return path. A practical review for B2B product teams.
5 min read
Read article8 more articles
UX/UI4 min readBefore you ship AI-generated UI, review the whole task
A practical AI-generated UI review checklist for B2B teams: verify real workflows, error states, accessibility, brand consistency and release ownership.
Read article
Studio Operations3 min readAI made the work faster - it didn't shrink the retainer
AI changed what can be delivered within a retainer, but it didn't reduce the need for context, judgment, consistency, and ongoing creative support.
Read article
Brand Strategy3 min readThe trust tax - why security brands can't afford to look AI-generated
How security brands can make trust easier to evaluate through specific claims, real case studies, visible people and deliberate visual choices.
Read article
Design Systems3 min readYour design tokens are now the only thing standing between your brand and drift
When half your interface is generated by an AI working from your codebase, the 60-page brand PDF is irrelevant. Your tokens are the guardrail - or there is no guardrail.
Read article
AI & Design3 min readAnyone can generate a brand now - which is exactly why yours needs a point of view
The cost of a competent-looking brand fell to roughly zero this year. When everyone can generate the average, the only thing left worth paying for is the deviation from it.
Read article
Brand Strategy3 min readThree brand mistakes that make hi-tech companies look small
The same three identity problems show up at series-A and at series-D - and they all telegraph "we're new at this" to enterprise buyers.
Read article
Design Systems3 min readDesign systems vs. brand guidelines - and why most teams need both
A brand guideline tells you what your logo looks like. A design system tells your engineers what a button looks like. They aren't the same artifact, and the cost of conflating them is real.
Read article
Studio Operations3 min readDesign retainer vs. project: choosing the right engagement
Compare design retainers and fixed-scope projects by recurring demand, continuity, capacity and handoff needs to choose the right fit for your team.
Read article